Secure Your Family's Future with Confidence
We've analyzed the UK's leading life insurance providers to help you choose the cover that fits your life perfectly. Compare features, benefits, and costs in minutes.
Aviva
- DigiCare+ App: Digital GP, Mental Health & Nutrition support
- Up to 90 days' Free Life Cover during house purchase
- Second Medical Opinion service included
- Terminal Illness cover from day one
- Manage everything online via MyAviva
Legal & General
- £100 Gift Card (Amazon/M&S) for new customers
- Defaqto 5 Star Rated cover
- Care Concierge: Expert guidance on adult/later life care
- Accidental Death Benefit included at no extra cost
- Joint Life Separation option for life changes
Quick Comparison Table
| Feature | Aviva | Legal & General |
|---|---|---|
| Monthly Cost | From £5 | From £5 |
| Health Benefits | Comprehensive DigiCare+ (GP, Mental Health) | Nurse-led support via RedArc |
| Free Gift | - | £100 Gift Card |
| Mortgage Cover | 90 days free | Exchange to Completion free |
| Unique Perk | Second Medical Opinion | Care Concierge (Elderly support) |
Which one is right for you?
Choose Aviva if...
You want more than just insurance. Their DigiCare+ app is essentially a digital healthcare package for your whole family. It's the best choice for those who want proactive health support and second opinions from experts.
Choose L&G if...
You want a highly-rated, traditional provider with fantastic additional benefits for long-term care planning. Their Care Concierge and the £100 gift card make them the better value for many standard family protection needs.
How to Choose the Right Cover
Determine Your Needs
Calculate your outstanding mortgage, debts, and the future living costs for your dependents to decide on a payout amount.
Pick Your Term
Do you need cover until the mortgage is paid off, or until your children are financially independent? Term length affects your premium.
Consider the Extras
Look for added value like Critical Illness cover, wellbeing apps, or free legal and medical advice services.
Provider Insights
The Aviva Advantage
Aviva stands out for its DigiCare+ ecosystem. It's more than just a payout; it's a health management tool. If you value 24/7 access to GPs and nutritional advice, Aviva is the clear winner. Their 90-day free house purchase cover is also ideal for first-time buyers.
- 98.3% of claims paid in 2023
- Sustainable investment options available
The L&G Strength
Legal & General is the titan of the UK market, protecting families for 190 years. Their Care Concierge service is a game-changer for those dealing with elder care issues. The £100 gift card remains one of the best welcome incentives currently available.
- Over 14,000 families helped in 2024
- Multi-award winning customer service
Level vs. Decreasing Cover
Understanding the two most common types of life insurance is crucial to picking the right plan for your debt obligations.
Level Term Insurance
With Level Cover, the payout amount stays the same throughout the entire length of your policy. This is ideal for families who want to ensure a specific lump sum is available for living costs, school fees, or an interest-only mortgage.
Decreasing Term Insurance
The payout amount reduces over time, usually in line with a repayment mortgage. Because the "risk" to the insurer decrease as the payout amount drops, this type of cover is generally more affordable than level term insurance.
Key Terms Explained
Critical Illness Cover
An optional add-on that pays out if you're diagnosed with a specific serious illness listed in the policy, but don't pass away. Both Aviva and L&G offer this for an extra fee.
Terminal Illness Cover
Included as standard in most policies. It pays out the full amount if you're diagnosed with an illness and expected to live for less than 12 months.
Waiver of Premium
A feature that ensures your policy stays active without you paying premiums if you become unable to work due to illness or injury.
Renewable Term
Allows you to renew your policy at the end of the term without having to provide new medical evidence of your health status.
Trusts (Writing in Trust)
A legal arrangement that can help avoid Inheritance Tax and ensure the payout goes directly to your beneficiaries faster.
Cooling-off Period
The 30-day window after starting your policy where you can cancel and get a full refund of any premiums paid.
Our Review Methodology
To provide you with the most accurate comparisons, our team analyzes hundreds of data points including claim payout percentages, Defaqto ratings, customer feedback on Trustpilot, and the depth of wellbeing benefits. We focus on UK-based providers with a proven track record of financial stability and customer advocacy.
Your Protection Checklist
1. Calculate Cover
Use a life insurance calculator to find out exactly how much your family would need to maintain their lifestyle.
2. Check Benefits
Decide if you need extras like Critical Illness or if the free wellbeing apps (like DigiCare+) are a priority for you.
3. Get Official Quotes
Click our CTA buttons to be redirected to the official sites for a binding, personalized quote based on your health history.